A path-breaking collaboration

Bloomberg BusinessWeek and United Media Services partner on the Middle East edition of the global magazine.

L-R: Paul Bascobert, President, Bloomberg Businessweek and SandeepSehgal, Chief Executive of UMS

United Media Services International (UMS) and Bloomberg Businessweekrecently announced their agreement to publish English and Arabic editions of Bloomberg Businessweek Middle East.

This partnership will allow Bloomberg Businessweek to continue to expand its reach among globally-minded business leaders in one of the most important and emergent economies in the world. The agreement also reinforces UMS’s leadership position as one of the region’s fastest growing publishing, advertising, public relations and media distribution companies.

The first issue of the English edition of Bloomberg Businessweek Middle East, which will be published twice per month, will hit newsstands on October 1, 2013. The targeted circulation of the magazine is 24,000, focused on an audience of business leaders in Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. The Arabic edition of Bloomberg Businessweek will also be published twice per month and is scheduled to launch in May 2014.

Bloomberg Businessweek Middle East will provide readers with incisive analysis and unparalleled access to the CEOs, dealmakers, and decision makers who are changing the face of business and finance in the region and worldwide. Both editions will feature the best global content from Bloomberg Businessweek, which draws on Bloomberg’s 2,400 journalists worldwide, and locally focused business and financial content produced by UMS’s vast regional network of bureaus and editors.

The reinvention of Businessweekunder Bloomberg has been celebrated by readers, advertisers, and the media industry at large for its distinct personality, dedication to innovative editorial and design, and engaging, thought-provoking content. In 2012, the US edition of Bloomberg Businessweekwon the highly coveted National Magazine Award for General Excellence and received the Magazine of the Year Award from the Society of Professional Designers, while the Bloomberg Businessweek+ app won a Webby Award for best news app. Bloomberg Businessweek’s editor, Josh Tyrangiel, was named Advertising Age’s 2012 Editor of the Year. Bloomberg Businessweek’s circulation reaches 150 countries with a total readership of 980,000 worldwide. International editions are currently published in Asia and Europe.

UMS operates publishing divisions in the United Arab Emirates, Qatar, Oman and Bahrain. It currently publishes 17 print titles including such leading magazines as Oman Economic Review, Qatar Today, GLAM, Signature and the UAE and Qatar editions of T: The New York Times Style Magazine.

“We are excited and proud to be publishing the Middle East edition of Bloomberg Businessweek,” said SandeepSehgal, chief executive of UMS. “Our research clearly indicates that there is space for a high quality business title which covers the region completely and equitably, and we are confident that Bloomberg Businessweek Middle East will grab the attention of eager executives.”

“We are very pleased to be working with UMS, and look forward to producing Middle East editions that offer dynamic, timely business content about the local and international marketplace,” said Bloomberg Businessweek president Paul Bascobert. “We know Bloomberg Businessweek Middle East will uphold the high standards of the Bloomberg Businessweek global brand, and that advertisers will consider the magazine an important channel to the influential audience of business and financial professionals in this region.”

Leave a Reply