INDIGENOUS BRANDS

In order to promote Omani products in overseas markets, the Ministry of Commerce and Industry, PEIE, Oman Chamber of Commerce and Industry (OCCI) and Ithraa have devised an integrated plan.

Oman has a good range of high quality products in various sectors, including food and beverages, furniture, aluminium products, building and construction materials, textiles and fabrics, perfumes and cosmetics, pharmaceuticals, agriculture, logistics and utilities. Omani products have been well accepted in the local market and their popularity among consumers is on the increase day by day.

Many Omani products enjoy a healthy reputation in the local, regional and international markets and this can be attributed to the superiority of the ingredients/components used in their production, high-end technology adopted in the manufacturing process and the products’ suitability and durability in various climatic conditions.

Omani exports

Omanis have been traders since ancient times. Their ships and caravans carried Omani goods – including frankincense, dates and limes – across the seas and over the old frankincense and silk routes, promoting ties and cultural exchanges with other people.

Omani goods have been exported to various markets across the world. Government authorities and departments give priority to Omani products when making purchases and Omani goods are actively promoted in the local market through seminars and exhibitions.

Oman not only exports Oil and Gas products, but it also re-exports, animals and animal products, chemical products, minerals and its products, electric systems and equipment. In addition to all that, Oman also re-exports rubber, plastic products, textiles, and even food to different regions worldwide.

Export Propellers

PUBLIC ESTABLISHMENT FOR INDUSTRIAL ESTATES (PEIE)

  • All the industrial projects are exempted from tax on profit for a period of five years, renewable for a further five-year period
  • Manufacturing companies are exempted from customs duties on the import of machinery, equipment and spare parts, in addition to raw materials and semi-processed inputs (for the first five years of production)
  • Based on Royal Decree No: 17/97, the government offers loans on extremely attractive terms for joints projects involved in agriculture, fisheries, health and traditional handicraft activities
  • The Oman Development Bank’s Export Guarantee and Financing Unit (EGFU) promote the export of Omani goods by:
  • Providing export insurance cover to manufacturers against commercial and political risks
  • Assisting the producers in commercial bank borrowings with an interest subsidy scheme
  • Offering export financing at attractive interest rates

OMAN CHAMBER OF COMMERCE AND INDUSTRY (OCCI)

    • The Sultanate has upgraded its laws on investment activity and has introduced “One Stop Shop” clearance facilities along with simplified, transparent procedures
    • Commercial laws and regulations are being streamlined the country has also upgraded its ports and established free trade zones in al Mazyounah and Salalah
    • Government authorities and departments give priority to Omani products when making purchases
    • Omani goods are actively promoted in the local market through seminars and exhibitions
    • Broader promotion campaigns are also held in the regional and world markets, where Omani products have already begun to make their mark because of their high quality specifications

THE PUBLIC AUTHORITY FOR INVESTMENT PROMOTION AND EXPORT DEVELOPMENT (PAIPED)

      • In relation to Export Development, the services rendered by the Directorate General of Export Development to the Omani Industries are listed below:
      • Providing Market information to exporters
      • Disseminating export enquiries to exporters
      • Providing information on Omani companies to importers
      • Organising Matchmaking meetings between Omani exporters and International buyers
      • Providing assistance to exporters through PAIPED and its representatives
      • Organising Seminars / Workshops to update the exporters
      • Promoting Omani products by participating in international exhibitions
      • Participating and organizing trade delegation abroad
      • Bringing out promotional materials and publications
      • Conducting export related market studies for Omani products
      • Conducting export strategy for Oman and contributing to the export promotion policies of the Sultanate
      • Developing Internet based trade information database

Synonym for pure drinking water

Over the last 20 years, Oman Oasis has become an intrinsic part of more than 32000 households and workplaces in Oman

Oasis Water Company is the largest manufacturer of packaged pure drinking water, wholly owned by leading business conglomerate “The Zubair Corporation”. Its flagship brand “Oman Oasis” is the market leader by far and well known for its quality and pleasant taste.

The company was established in 1994 to produce and supply healthy, pure drinking water. Backed with a well-established distribution network, it provides door-to-door service, making the brand easily accessible. The company has its manufacturing unit in Rusayl Industrial Estate and Salalah. It has established a wide distribution network with branch offices in Salalah and Saham in the Batinah coastal region; depots at Muscat, Batinah, Dhofar, Sharqiyah and Dakhliyah regions. Besides, it also delivers to several PDO sites across the Sultanate. The company has three warehouses in Muscat and branch offices in Salalah, Nizwa, Saham, Musanna, Ibri, Al Kamil, Ibra, and Duqm.

Over the last 20 years, Oman Oasis has become an intrinsic part of more than 32000 households and workplaces in Oman. Strict adherence to ‘purity in every drop’ has made Oman Oasis one of the favorite and preferred brands of water across the country. Pitched on the platform of “Balance”, it stands for clear product differentiation with consistency in pleasant taste.

The company has built its brand on the platform of “balance” as an attribute from the competition. “Balanced for pure taste” is the positioning statement that is used for Oman Oasis balanced drinking water, reflecting how the right proportions of minerals and trace elements give it its refreshing, natural taste. Oman Oasis is synonymous with best quality, and sophisticated packing design backed by superior technology and exceptional value.

A recognised brand

The company has been certified for ISO 9001: 2008 Quality Management Systems, ISO 2200:2005 Food Safety Management Systems and ISO 14001: 2004 Environment Management Systems. These certifications, awarded by UKAS accredited certification body DAS for developing Total Quality Management Systems, is the internationally accepted standards of providing a framework for quality product and service requirements with a focus on enhancing customer satisfaction.

Oasis Water Company is a member of the Asia Middle East Bottled Water Association (ABWA). It is the only water company in Sultanate of Oman to have received the prestigious “Certificate of Excellence in Manufacturing” from Asia Middle East Bottled Water Association (ABWA) for the years 2009, 2010, 2011, 2012, 2013 & 2014.

NSF International has certified the Oman Oasis products for excellent Product Quality in compliance with USFDA standards. Oman Oasis is the only Omani brand certified by NSF till date. It also received the prestigious Omani Quality Mark Certificate. In addition, the company has bagged the coveted ‘His Majesty’s Cup for Best Factories Award for consecutive year 2013 and 2012 and a shield in year 2011&2010 competition.

Setting benchmarks

Majan Glass Company has conducted feasibility studies for further expansion and may look at it closely subject to availability of subsidised gas, says Ramesh Mani, CEO, Majan Glass Company.

Can you give us a brief about Majan Glass Company and its operations in Oman?

Majan Glass Co. SAOG is a state of the art unit located at Sohar Industrial Estate, Sohar and is about 200 kms either way from Muscat and Dubai. The Plant has installed capacity of producing 300 metric tons per day of Glass and has two furnaces, one of 150 tons capacity dedicated to produce Flint Glass and another of 100 ton capacity dedicated to produce coloured glass in Green and Amber. The Technical knowhow is taken from the best in the Industry like Emhart glass, Emmeti, Bdf Italy, Antonini Italy, Raute Precision, American glass research and so on.

The 150 ton furnace is dedicated to produce Flint Glass is in operation with 3 production lines [6 Sections DG, 8 Sections TG and 12 Sections DG]. The Second furnace of 100 tons is dedicated to produce Emerald Green, Antique Green and Amber Glass is in operation with 2 Production Lines [8 Sections DG and 8 Sections DG]. Both the furnaces have been electrically boosted enabling to produce Glass. The 5th Production Line, which was commissioned in 2009 to the 150 ton furnace, increased our overall production capacities per year to 500,000,000 bottles [500 million].

The Product mix ranges from Glass Containers and Jars for the Juice, Soft Drink, Food Processing, Liquor and Malt Beverages and currently the Company exports its product range to about 17 Countries like USA, Australia, New Zealand, Certain Countries in Europe, Philippines, Lebanon, Syria, Jordan, Bangladesh, etc. to name a few other than all over GCC. Majan Glass Co. SAOG is an approved supplier to the Pepsi-Cola and Coca-Cola system globally.

The Company has been awarded ” His Majesty’s Certificate for the Highest Value addition for the Year 2005″, “His Majesty’s Cup Shield for the 5 Best Performing Companies during the Year 2007”, HMs Cup Certificate for Highest Value Addition, Quality and Exports for the Year 2008 and His Majesty’s Cup Award for the Best Performing Company in the Sultanate of Oman during the Year 2009. We have also won the Corporate Governance Award for the year 2011. We are also a ISO Certified Company having received Certification in ISO 9001 : 2008 and Food Management Safety System ISO 22001 : 2008.

Majan Glass has also invested into value added features like Online Labeling, Full Body Sleeving and ACL Printing and pays utmost importance to benchmarking ourselves vis-à-vis other Glass Companies in the region and globally with a focus towards continuous improvement through investing in the latest technologies and training our personnel. After all the stringent check processes of Quality Control right from the Raw materials till the Finished product, we ensure that the final product sent to the customer meets their requirements of Accepted Quality Levels in totality.

The company is listed on the Muscat Stock Exchange and its continued improvement in terms of turnover and net profits has resulted in the share prices being on the path of increase consistently. The Ministry of Finance holds a stake of 75.3 per cent in Majan Glass.

We have also been named as the 61st Best performing Glass factory globally in the recent Plimsoll UK Ltd. ratings globally, which further confirms our consistent performance.

Can you explain about your product line-up?

We make glass containers ranging from 20 ml to 2 liters. We cater globally to all the sectors such as juice, beverage, food processing and oil.

What is the company’s annual production capacity? Any plans for expansion?

The annual production capacity is up to a maximum of 500 million pieces per year. We have conducted feasibility studies for expansions further and may look at it closely subject to availability of subsidised Gas.

What are you major exports markets regionally and internationally? And what’s your market share in Oman?

Between 12 to 15 per cent of our total production caters to approximately 100 per cent requirement of Oman. Balance capacity ranging from 85% to 88%, we export to countries such as USA, Europe, Africa, GCC, Far East, Asia, Australia and New Zealand to name a few.

Key enabler of growth

Robert Holtkamp, General Manager of National Aluminum Products Company, shares his views on Oman’s economic development and his company’s future expansion plans.

What is NAPCO’s role going to be in Oman’s infrastructure development in the years to come?

The Sultanate has planned to spend several billion rials in the coming years mainly in the transport sector. I am mainly referring to overhauling roads, ports and airports with the objective to link the three modes of transport to improve connectivity. Oman Tourism Development Company has also commenced strategic plans to develop the tourism sector with water parks, resorts and forts. This country wide expansion will sprout new malls, hotels, residential and other commercial development. With the aforementioned plans in mind, NAPCO’s aluminium profiles will play a pivotal role in the development of the nation. The same role we have been playing over the past 27 years.

What are the major challenges NAPCO faces in achieving sustainable goals?

The ever-changing demands of customer requirements acts as an impediment in achieving our sustainability goals. We also look internally and conclude that there is a need for more qualified staff in some divisions and that more specific training programs are needed. Furthermore, there are some external forces that inhibit our sustainability goals. Forces such as the global Aluminium prices heavily influence how our sustainability is maintained.

Can you give us a brief on NAPCO’s current and future projects?

NAPCO started the year working on several high profile projects in the Sultanate. These projects include the extension on Muscat International Airport, the National Bank of Oman, Oman Intercontinental Hotel & Clubhouse and a general hospital of the Royal Oman Police. We are also working on the second package of the Oman Convention Centre and a hotel project by Saraya Bandar. Supply to The Wave, Muscat is also an ongoing project.

We understand that NAPCO is going through an aggressive expansion phase. Can you shed some light on what we can expect?

Our current annual production capacity is 18,000 to 20,000 MT, with two state of the art extrusion presses. The extrusion presses are complemented by two anodising lines and a horizontal powder coating plant. Our expansion plan in 2015 will involve the purchase of two fully automatic extrusion presses which will double our production capacity. The dynamics of the presses will afford us the possibility of extruding many more different profile sizes. We have also acquired a vertical Powder Coating line which translates to capacitating longer width measurement profiles.

What are your thoughts on Omanization and how is it affecting NAPCO?

Our strategic expansion plans will create employment for locals. As being the only industry of its kind in Oman we are facing the challenge of finding qualified local staff. However, we are committed to maintaining a quota of at least 35 per cent Omani nationals and there are a lot of resources that go into training programmes to get the local Omani’s to a level of efficiency needed for our industry. We are discussing assessment and training programmes with the Ministry of Manpower and their affiliated institutes. In light of this, we have requested the Omani government to support the sustainability in our mission.

 


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