All-new Hyundai Santa Fe launched in Middle East

Hyundai

The Middle East launch of the all-new Hyundai Santa Fe was held in Oman. OER joins regional and local journalists to test the car’s on-road and off-road capabilities.

OTE Group, dealer of Hyundai’s range of vehicles in Oman, launched the all-new Hyundai Santa Fe at Shangri-La’s Barr Al Jissah Resort and Spa amidst much fanfare in October 2012.

The new Santa-Fe is designed in a distinctive ‘Storm Edge’ styling and is equipped with cutting-edge technologies and practical use of space in a premium quality package to make it a ‘modern premium’ car in every way by setting new standards of luxury and comfort in its class.

With a choice of three engines, the option of two or four-wheel drive, the Korean brand’s eye-catching new SUV is set to prove that family motoring can still be fun. Global sales have so far topped 2.5 million, and Hyundai is confident that the all-new, 3rd generation Santa Fe will win many new customers to the brand, while appealing particularly to families looking for a tough, versatile on-road SUV.

Tom Lee, head of Hyundai Middle East’s regional headquarters, said: “The all-new Santa Fe is the latest demonstration of Hyundai’s ongoing commitment to producing modern, premium cars.” He continues by saying, “The new generation Santa Fe will not only appeal to existing customers in the region with its fresh design and improved levels of standard technology, but will attract a new range of Middle East buyers looking for a stylish, premium and authentic SUV.”

Following Hyundai’s new ‘Fluidic Sculpture’ design philosophy, the all-new Santa Fe features a unique interpretation called “Storm Edge”. This captures the strong and dynamic shapes created by nature during the formation of a storm.

The design implements the trademark Hyundai hexagonal grille used in most of its new line-up, creating a futuristic and urban-style SUV image. The interior design is equally bold and modern, especially in the front where the dashboard and centre console exude a finish akin to that of a luxury modern sedan.

The all-new Santa Fe will be available in the Middle East in a sporty five seat form, with the option of two fold-down seats in the boot. A long-wheelbase version with three proper rows of seats will go on sale in 2013.

The new model will offer a choice of three powerplants: a new 3.3l V6 engine producing 270bhp and up to 318Nm of torque, a 2.4l 4-cylinder unit delivering 176 bhp and maximum torque of 227 Nm and a 2.2l diesel engine providing up to 197bhp and 421 Nm of torque. Customers will have a choice of 2 or 4WD, and six-speed manual or automatic transmissions.


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