EY boosts customer experience & analytics capabilities in MENA

EY MENA announced that the team from Forte Consultancy, a privately-owned independent management consultancy that specializes in customer management and analytics, will join EY’s Advisory team across the Middle East & North Africa.

The new additions to the Advisory team will bolster EY’s existing capabilities to create the region’s largest businesses dedicated to advising clients around customer experience, analytics, digital transformation and marketing intelligence.

Talking about the move, Gerard Gallagher, MENA Advisory Leader at EY, said, “We are very excited to welcome the new team to EY. Forte’s specialist skills will enhance our services in areas that we have seen an increased demand for from our clients. With the strategic addition of Forte to our Advisory practice, we bring an impressive team of individuals who have the ability to drive real value for our clients by generating deep customer insights to design great customer experiences.”

Ross Maclean, MENA Customer and Digital Leader at EY, says, “Today’s enterprise is focused on the customer like never before. In our rapidly changing, increasingly digital world, building trusted customer relationships is the single most important ingredient in building a great business. We continue to recruit the best talent, with a particular focus on our clients’ digital and customer experience agenda. Our team has grown rapidly over the last few years and following on from our recent acquisition and establishment of EY- Seren in the region, the addition of Forte provides us with even greater capabilities across the customer management spectrum.”

“In EY MENA Advisory, we saw an organization that shares the same ambition as us – to be the leading customer advisory practice in the MENA region. With our collective capabilities, know-how, and strong commitment to exceptional delivery, we are well set to achieving this ambition, ” said Ali Pirinccioglu, Managing Partner at Forte Consultancy.

EY works extensively with leading organizations across MENA, who recognize the increased importance of data driven customer management to gain competitive advantage.

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