Fighting diabetes

Over 8000 supporters joined Landmark Group’s fourth ‘Beat Diabetes’ walkathon in Oman.

Over 8000 campaigners came together to raise awareness about diabetes during the fourth walkathon organised by Landmark Group at the Qurum Natural Park in Oman. HE Dr Ali Bin Talib Al Hinai, undersecretary at the Ministry of Health for planning affairs, flagged off the walk and joined the supporters in the two-km walk sporting blue ‘Beat Diabetes’ T-shirts.

To reinforce Landmark’s core message ‘Beat Diabetes – Take the Test’, free blood glucose testing booths were set up at the venue. Fit Body trainers led a mass warm-up session prior to the walkathon. Upbeat music added a fun component to the activity. Participants were also provided with complimentary t-shirts, caps and wristbands. Children’s entertainment such as face-painting and balloon bending livened up the environment at the venue.

The Beat Diabetes walk is supported by Ministry of Health and Oman Diabetes Association. Other partners in the endeavour include the Al Raffa Hospital, Lifescan (a Johnson & Johnson company) and Oasis Water.

Clive Freeman, COO, Landmark Group – Oman, said, “The overwhelming turnout that the walkathon draws year after year is truly heartwarming. We are thankful to all the people who continue to support us in our fight against diabetes. Through the annual walkathons, the blood glucose tests and other activities that we conduct round the year, we encourage people to lead active and balanced lives.”

Diabetes is growing at an alarming rate and currently affects over 371 million people worldwide. Dr Noor Al-Busaidi, president of Oman Diabetes Association was present at the occasion and was glad to be a part of the walk. She said, “I’m extremely grateful to everyone who gathered in Qurum Park for the social cause. Diabetes has become a very serious concern across the globe and especially in Sultanate, where the incidence of diabetes is extremely high. This is a result of a lot of factors put together – unhealthy and sedentary lifestyle, poor eating habits, lack of exercise. With the support of the masses we can spread awareness and beat diabetes and live a healthy life.”

The walkathon was preceded by a month long awareness campaign led by Landmark Group where over 1500 free blood glucose tests were done across Oman in various public and private hospitals and shopping malls including Landmark Group stores. The campaign was actively supported by Al Raffa Hospital and Johnson & Johnson – Lifescan.

Landmark Group adopted the ‘Beat Diabetes’ initiative with a focused view to spread awareness on the causes, effects and dangers of the condition. Launched in 2009, the initiative today encompasses seven countries – UAE, Kuwait, Oman, Qatar, Bahrain, KSA and India.


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