Adding lustre to Salalah tourism

Salalah Rotana Resort opened its doors as the Sultanate’s largest free-standing hotel; Club Med to open at Salalah Beach project, which will bring tourists especially from France, Oommen John P reports.

Tourist hot-spot Salalah received a shot in the arm with Muriya, Sultanate’s leading tourism development company recently opening Salalah Rotana Resort, its second hotel in Salalah Beach. The 400-room development is the largest free-standing hotel in Oman. The resort has been carved from desert rock as the hotel rises out of the water, making it part of the landscape.

Muriya currently has four development projects under construction; Jebel Sifah, located 45 minutes from Muscat, Salalah Beach, adjacent to the ancient city of Salalah, As Sodah Island, which is 35 nautical miles from the South Coast of Oman and City Walk – Muscat in the heart of the capital city.

In an interview with OER, Samih Sawiris, chairman of Muriya and CEO of Orascom Development, said, “Salalah Beach is no longer a project. It’s a destination. We can gladly say that there is a new tourism destination and that is Salalah Beach. We will complete the remaining phase of the development in a phased manner. Club Med and Mövenpick Hotels & Resorts will be established soon, which will bring in tourists from France, Belgium and other European countries.”

Nasser Al Nowais, chairman of Rotana said, “The Salalah Rotana Resort is the 50th hotel to be operated by Rotana and represents the half-way mark in the award-winning hospitality group’s plans for 100 hotels by 2020. Rotana is also building a hotel in Muscat at Airport Heights, which should be completed next year, he said.

Samih, who earlier addressed the media at the soft opening said, “Salalah Rotana Resort is a ground-breaking project in Oman. Utilising the experience gained by Orascom when developing the pioneering El Gouna resort in Egypt, Muriya has integrated the natural landscape into the design of the hotel to combine traditional architectural aesthetics with Venetian waterways to create a desert oasis.”

“The partnership between Orascom and Omran has allowed Muriya to deliver a landmark resort in Salalah. The resort will serve the growing demand for high-quality accommodation in Salalah as tourism continues to grow in the city.”

Hamza Selim, CEO of Muriya, said, “Salalah Rotana Resort will make a major contribution to the community by providing additional employment opportunities for Omani nationals.”

Omer Kaddouri, president & CEO of Rotana said, “We are excited to begin a new journey at the first hotel to be operated by Rotana in Oman. We will be working closely with Muriya and Ministry of Tourism on developing the country’s appeal and establishing Salalah as a new and upcoming year-round tourist destination.’

Salalah Rotana Resort is the second hotel to open at Salalah Beach, which is an Integrated Tourism Complex (ITC) in Oman, along with Muriya’s Jebel Sifah destination in the Muscat Governorate. Spread over an area of 15.6 million square meters with 8.2 km beach front, Salalah Beach is located in one of the most breath-taking natural settings in the Sultanate between spectacular mountains, fresh water springs and tropical scenery.

Salalah Beach project includes 7 hotels with 1,800 planned guestrooms; Five-Star & Boutique Hotels including Club Méditerranée, Mövenpick Hotels & Resorts, Juweira Boutique Hotel (64 rooms opened in 2012) and Salalah Rotana Resort (400 rooms), 200 berth Marina and Marina Town, Retail venues, restaurants & cafés, Man-made lagoons and freehold villas and apartments.

“At present, 79 units have been handed over including 68 apartments and 11 villas. 18 fully furnished apartments has been added to be operated by Juweira Boutique Hotel. The Juweira Boutique Hotel offers 64 guestrooms in addition to 18 apartments. Each room has access to a private terrace overlooking the sea,” Bahaa Hefzalla, marketing director, Muriya Tourism Development said.


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