Making a difference

Muriya’s Sifawy Boutique Hotel and Juweira Hotel have signed up with Environmental Society of Oman to launch a campaign urging their guests to donate RO1 for preserving Oman’s natural heritage.

Muriya, the developer of signature integrated tourism complexes in the Sultanate, has unveiled a unique campaign in support of the Environmental Society of Oman (ESO). Dubbed ‘Together we can make a difference’, the campaign has been initiated by Sifawy and Juweira boutique hotels that anchor Muriya’s Jebel Sifah and Salalah Beach lifestyle developments overlooking the pristine Sea of Oman coast.

For as little as RO1, the hotels’ distinguished clientele comprising a mix of business guests, tourists and other connoisseurs of its superb offerings, now have the opportunity to demonstrate their commitment to preserving Oman’s singular natural heritage. This token contribution will not only go a long way in providing funding for ESO’s diverse portfolio of projects and activities, but equally, it will signal broad popular support for the society’s exemplary work in environmental stewardship.

“Although symbolic in monetary terms, this gesture connects our multinational clientele with the ideals championed by the ESO through its many activities and projects. In effect, our guests become stakeholders in the collective national goal of preserving Oman’s unspoiled natural beauty,” commented Daniel Fanselow, GM for both properties.

“ESO is dedicated to the preservation of Oman’s natural heritage through conservation management, creating awareness and community outreach. All funds donated by guests will go towards the management of our research projects and awareness raising efforts. Sifah boasts of a beautiful coastline with an expansive sea that is home to many species of whales and dolphins – creating awareness and protecting these species is the main aim of our Renaissance whale and dolphin research project,” said Lamees Daar – executive director, ESO. Significantly, the ‘Donate RO1’ campaign is a further reflection of Muriya’s reputation as a robustly pro-environment developer. A joint venture of Omran, the wholly Omani government-owned tourism investment company, and Switzerland-based Orascom Holding Company, Muriya is developing a portfolio of high-end mixed-used tourism and residential projects, notably in Salalah, Muscat and Sodah Island.

Staunchest partner

Muriya’s green credentials stem from more than six years of policies, programmes and activities that have shaped the brand’s environment-friendly corporate philosophy. In addition to embracing and implementing energy-saving, recycling, waste management and other eco-friendly initiatives across its operations in the Sultanate, Muriya has also actively supported ESO’s portfolio of initiatives over the past years. The brand has emerged as one of the Society’s staunchest partners from the private sector.

Together with the Ministry of Environment and Climate Affairs (MECA), Muriya supported ESO in the deployment of mooring buoys at key locations along the Sultanate’s coast – a measure that has helped safeguard the fragile marine environment at these sites. Other ESO-led initiatives backed by Muriya include the ‘Say No to Plastic Bags’ drive, among other campaigns in support of environment awareness. It has taken initiatives such as having the entire roof of the hotels covered in solar panels, the power from which is used to heat all water. Light saving bulbs and water restrictors in the bathrooms are additional steps that have been implemented to preserve energy and water.


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