A Class Leader

Hyundai Motor introduces new levels of true value with its spacious and sophisticated New Generation i10 for Europe. Mayank Singh reports from the Internationale Automobil-Ausstellung in Frankfurt .

Hyundai Motors marked the global debut of the new generation i10 at the Internationale Automobil-Ausstellung (IAA) in Frankfurt on September 10, 2013. The high-profile launch was one of the highlights of this year’s IAA.

The new i10 demonstrates significant progress with the car possessing abilities and features typically found in higher segments. Generous levels of equipment, space and functionality, coupled with sophisticated design, refined ride qualities and a quiet cabin, sets new levels of ‘true value’ for Hyundai.

Buyers of New Generation i10 will be offered the highest levels of comfort and safety equipment, with many features more common to segments above. Available equipment such as automatic climate control, heated leather steering wheel and cruise control with speed limiter provides bigger-car comfort, while safety features include standard-fitment stability control and front curtain airbags.

Enhanced dimensions

The i10 is longer (+80 mm), wider (+65 mm) and lower (-50 mm) than its predecessor. It provides best-in-class legroom and cargo capacity. Front and rear passengers benefit from combined legroom of 1.890 mm, while trunk capacity has been boosted by more than 10 per cent to 252 litres with all seats in place.

The new gen i10 is based on an all-new platform featuring a five millimetre longer wheelbase and relocated rear dampers that deliver more precise wheel control over all types of road surface. To take full advantage of its enhanced dimensions, New Generation i10 has also been carefully tuned to deliver refined driving dynamics and low noise levels, for an experience close to the standard of B-segment cars.

The European Hyundai design team, led by chief designer Thomas Bürkle, has created a dynamic shape using fluidic sculpture, Hyundai Motor Company’s design philosophy, to emphasise the new car’s athletic proportions and generous external dimensions. The refined exterior is mirrored by a stylish interior that features high-quality materials on key surfaces.

Allan Rushforth, senior vice president and COO of Hyundai Motor Europe, commented, “New Generation i10 is another significant step forward for Hyundai Motor. Every aspect of the car has been designed and rigorously developed to meet the demands and needs of European consumers. The new generation i10 fully embodies Hyundai’s ‘true value’ proposition, bringing higher levels of features and functionality than many buyers would expect to find in a vehicle of this segment.”

As with 95 per cent of Hyundai cars sold in Europe, the new i10 has been designed and developed at the Hyundai Motor Europe Technical Centre in Rüsselsheim, Germany, making it the first A-segment Hyundai to also be built in the region.

Set to enter production from September 2013, the i10 will be made at Hyundai’s factory in Ízmit, Turkey. The annual capacity of the plant, which already produces the B-segment New i20 model, is rising to 200,000 cars, following a multi-million Euro investment in infrastructure in the region. Once the i10 goes on sale across Europe, 90 per cent of Hyundai cars sold in Europe will be built in the region.

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