Fendi launches new Selleria timepiece

True to the Roman Maison’s codes of enhancing a woman’s creative attitude through personalization and customization, Fendi Timepieces has created a unique assortment of 22 easily interchangeable straps, elevating the Selleria into the perfect feminine accessory.

Through daring color combinations and elegant blends of precious materials, the new Selleria straps combine the finest in Italian craftsmanship and Swiss watchmaking savoir-faire to create a unique piece suitable for every attitude and mood.

Thanks to its elegant assortment of 22 straps matched with the Selleria’s 13 different watch cases, it defines a refined palette of 286 combinations, highlighting the Roman Maison’s heritage and unique ability to come up with creative and innovative creations.

Handcrafted in the renowned Fendi ateliers, each strap comes in luxurious materials: Fendi Cuoio Romano calfskin leather, exotic iguana and genuine alligator. The highest craftsmanship and quality are combined to offer unique color combinations. Playful or refined, sober or sporty, each strap gives a new look just by rotating the caseback and fitting it into place.

The new Selleria is the latest expression of Fendi’s daring creativity and extreme versatility. The new innovative yet sophisticated timepiece embodies those values, giving women an exclusive opportunity to express their own personality.

Fendi, Italian luxury House with roots dating back to 1925, began its foray into the world of luxury timepieces in 1988. Since then, Fendi Timepieces has unveiled some of the most iconic wrist designs for women and men combining Italian taste and Swiss craftsmanship, and focusing on the opulence of materials and colors. All Fendi Timepieces are manufactured in Switzerland.


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