More than 300 Zawawi Trading Company employees came together at a special ceremony for the launch of ‘Our Passion’, an internal platform designed to drive the company’s growth forward.
Under the initiative a new vision, mission and values were collectively developed representing the blueprint for future successes. Following its record-breaking performance in 2015, Zawawi Trading Company has its eyes set on becoming the best Mercedes-Benz General Distributor in the Middle East and North Africa by focusing not only on achieving best customer and employee experience, but also by attaining sustainable returns and positively contributing to the community.
A step towards reaching its objectives, the iconic brand in the Sultanate launched a dedicated Training Foundation Programme which will equip its team with the professional know-how to lead rewarding careers at Zawawi Trading Company.
Speaking at the event, Clive Hammond, CEO of Zawawi Trading Company -Automotive, urged his fellow colleagues to let their passion be the reason for their existence and their success be the product of their persistence. He added, “Mercedes-Benz Oman’s overall performance in 2015 has been nothing short of remarkable. The outstanding results, achievements, in addition to the awards and accolades we received showcased, time and again, the strength of our team, their hard work, and dedication; however, just like our brand, we are ambitious and have greater plans for tomorrow.”
Under the ‘Our Passion’ umbrella, Mercedes-Benz Oman had conducted a series of ‘Value Workshops’ engaging its diverse team in co-creating a winning formula for the company. “By working together, keeping our promises and treating one another with respect, we will reach even greater heights in 2016. As a company we will also endeavour to nurture a team-oriented, positive and engaging work environment that will guarantee job satisfaction for all.” Added Hammond.
The newly launched Mercedes-Benz Oman Training Foundation Programme, developed in conjunction with local Omani training company New Metrics, will focus on developing the basic skill-sets of employees. Consisting of three initial courses, all company staff members will receive training in Communication Skills, Customer Service as well as Values, Ethics & Diversity. The courses will aim to enhance their knowledge and competencies which will in-turn increase customer satisfaction. Managers and Supervisors will also receive leadership training.
With the restructuring of the company’s business units under a new management team, the year 2015, was a year of change and growth for Mercedes-Benz Oman. Strong sales results made it a success when the S-Class, A-Class, and C-Class continued to rule the country’s roads. That, in addition to the launch of the GLC, GLE, and GLE Coupe, ensured market domination for the brand in the Sultanate. This remarkable streak was culminated when the company received critical acclaim, and was awarded ‘Best Digital Marketing Campaign, ‘Best SUV Growth Performance’, and ‘Best Performance against Target Agreement’ by Daimler Middle East and Levant.