Real touch of class

Despite being a new entrant into Oman’s highly competitive furniture market, Evolve Lifestyle has made its presence felt as a leading supplier of living room furniture in the country, within a short span of two years. An OER report

It was two years ago that Al Jassar Group came up with Evolve Lifestyle, its exclusive showroom for luxury living room furniture with innovative designs from several reputed foreign manufactures, including leading German brand Hilker 1888. It was a timely advent when Oman’s household furniture market was going through a growth trajectory propelled by the entry of a number of real estate developers and increasing demand for residential property. Apparently there was a demand-supply gap forcing many homemakers to travel to Dubai to pick up their favourite furniture brands and Evolve stepped into this void with its unique concept of ‘affordable luxury’ introducing several high-quality brands at its showroom in Wattayah. Apart from the high-quality leather sofas from Hilker, Evlove also showcases a premium collection of finest quality fabric sofas from far-east countries.

Says Shilpa Sailesh, director of Evolve Lifestyle, “We are completing two successful years of operation in Oman, during which we have established ourselves as a leading player in the living room furniture segment. We offer world-class living room furniture from reputed foreign brands. Evolve Lifestyle has become a synonym to quality living room furniture in a short span of two years. We are proud to associate with reputed German brand Hilker and to promote their products which are widely accepted by all due to its style quotient, ample range of colours, suitable sizes and variety of models.”

Shilpa says the responses have been phenomenal during the last two years. “Customers were really excited to see their favourite brands in our showroom. Evolve Lifestyle is a store for all those who want to purchase a sofa with an excellent quality of craftsmanship and exclusive design at unbelievably reasonable price. Almost all varieties of our living room furniture, especially our most popular home theatre seating from Hilker, were accepted very well among our customers. And to mark the second anniversary, we have come up with a lot of exciting promotional offers for our valued customers.”

Apart from Hilker’s home theatre seating, Evolve also deals in a lot of innovative products including leather recliners and leather sofas etc. “Interior designers always share their experience about how hard it is to get sofas in a variety of designs and colours in this market; but we will surely not disappoint them when they visit our showroom as we have a perfect blend of quality, designs and colours in our sofas.”

Al Jassar Furnishing’s office furniture division also offers a lot of high-end brands including Global from Canada and Italian Babini. “Our innovative range of office furniture attracts a lot of corporate and government clients including TRA and Public Authority for Crafts and Industry (PACI), OETC etc,” adds Shilpa. She says Global’s office chair which is used by Barack Obama is getting very popular in Oman.


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