BreadTalk’s fifth branch now in City Centre Muscat


Award winning boutique bakery BreadTalk rolled out its fifth branch in the Sultanate with the opening of an outlet in City Centre Muscat. Joining a range of lifestyle and international brands within City Centre Muscat’s new expansion, the bakery will cater to the more than 10 million customers that annually visit the destination.

Jannat Moosa, Marketing Director at Bin Mirza International, said, “The opening of our fifth and most strategically located branch reflects the growth of the BreadTalk franchise in Oman. Our expansion approach is customer-centric, ensuring we deliver the world-renowned food and services associated with our name to sweet spots around the Sultanate. Diners and shoppers demand the best and with BreadTalk they get exactly that; freshly baked and second to none goodies that delight the senses.”

Located by the main entrance to City Centre Muscat, the new compact branch caters to both dine-in and take-away customers, offering all the novel creations that have made BreadTalk the renowned brand it is today. In addition and in response to increasing market demand, the branch also serves the full BreadTalk drink menu which includes the very popular Teh Tarek (karak tea).

BreadTalk has experienced significant growth recently with its new City Centre Muscat branch being the third outlet to open in 2015. The chain’s expansion across Oman is part and parcel of Bin Mirza International’s ambitious plans to add the boutique’s signature fresh and savoury treats to the Sultanate’s unique food culture. Fans can also enjoy BreadTalk’s delectable delights in Bareeq Al Shatti Mall, Almouj Muscat, Oman Avenues Mall, and City Centre Qurum.

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