What do travellers want the most?


Booking.com data from over 50,000 global travelers, reveals six in ten travelers (61%) pick a destination for great food or drink. There’s no denying the significance of culinary travel, with more than a third (34%) of travelers, rising to 40% of millennials, planning to take a food trip in 2018.

Almost half (49%) of travelers hope to be more adventurous with the type of cuisine they eat, rising to 60% of millennials. One way to achieve this is to sample local delicacies whilst traveling. Almost two thirds (64%) of travelers will try to eat more local food in 2018.

Top destinations for local food

  • Ipoh, Malaysia
  • Kaohsiung, Taiwan
  • Nagoya, Japan
  • Johor Bahru, Malaysia
  • João Pessoa, Brazil
  • Ho Chi Minh City, Vietnam
  • Sarajevo, Bosnia and Herzegovina
  • Colmar, France
  • Lima, Peru
  • Catania, Italy

More than half of travelers (54%) want to experience unique dining experiences when traveling and food trucks are the perfect way to do this.

Top destinations for food trucks

  • Portland, USA
  • Sao Paulo, Brazil
  • Seoul, South Korea
  • Bangkok, Thailand
  • Istanbul, Turkey


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