Maserati returns excellent sales results for the month of August on all the main European markets. Italy is once again the company’s biggest European market, with 97 new registrations last month, representing a 273% increase compared to August 2015. This brings the total of Maserati vehicles registered in the first eight months of the current year to an impressive 1,050, meaning +9% compared to the same period of 2015.
The brand enjoyed continuous growth on all the main European markets: the United Kingdom, Germany, Benelux, France, Switzerland and Spain all made major contributions to this very strong performance. 4,180 cars have been registered since the start of 2016, with an average rise of 6% compared to the first eight months of 2015.
This clearly reflects the success of the Levante, the first Maserati SUV, which has already gone on sale on a large number of European markets. The performance of the Maserati saloons – Quattroporte and Ghibli – was particularly striking in the United Kingdom, with a 52% increase in sales compared to the same month of 2015; sales of the Maserati SUV are scheduled to start in this market in the last quarter.
For the Middle East, India & Africa region, Maserati reported a 38% increase for the month of August compared to August 2015, pushed by the arrival of the Levante SUV. The brand’s largest markets in the region, the UAE and Saudi Arabia, grew with 42.5% and 75% respectively.