Ooredoo teams up with MATRIXX to provide personalised, digital mobile plans 


Ooredoo has recently partnered with MATRIXX Software to provide the first all-digital, individually customised mobile plans in the Sultanate. Enabling its customers to enjoy the internet more than ever, Ooredoo implemented MATRIXX Digital Commerce in less than six months giving them the infrastructure needed to quickly launch their new digital offerings.

With the new customisable plans, users can tailor prepaid plans online through the award winning Ooredoo Oman App to meet their individual needs, while also enjoying endless social data. The first of its kind in the Middle East, this highly online personalised approach to mobile service plans represents a growing trend around the world with operators abandoning their limited one-size-fits-all plans in favour of customisable options that can be easily tailored by consumers to meet their distinct data needs.

“Our customers have very high expectations for what their digital experience should be,” said Ian Dench, CEO of Ooredoo. “We chose MATRIXX Software and their MATRIXX Digital Commerce platform because it enabled us to fast-track our digital transformation, making it possible to set a new benchmark when it comes to customer experience in Oman.”

When released in the market, new customers wishing to take advantage of this innovative, first of its kind product will need to purchase the SIM by downloading the Ooredoo Oman App and choosing a number and a delivery method or by visiting one of the 50 Ooredoo stores located across the Sultanate. Existing users can upgrade at no extra cost through the Ooredoo Oman App.

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